Unveiling New Brand Identity, Once Upon a Trunk Rebrands itself as Tag…

Once upon a Trunk, the affordable e-commerce marketplace a home-grown brand has announced its rebranding to ‘Taggd’. established by Shivaani and Saanchi Jain, Taggd has made a mark in the fact space as the fastest-growing native home-grown & D2C delivery e-retailer. Keeping in mind its brand ethos, the fact aggregator has entered the next phase of development and is a company that connects brands with customers by digital celebrities and new-age influencers, the fresh and vibrant rebranding was a conscious effort to create a new wave in the business. Further, the new identity connects with GenZ, whose members are bolder and love to analyze new trends in fact.



Shivaani Jain, Founder, Taggd


“We at Taggd are tagging our customers with the best of fact & style guides from digital celebrities. It’s a terminology that sits very popular amongst the millennials and we’ve produced quite a collection on the platform that will truly satiate the fact needs of our patrons.  So let’s all be Taggd together,” said, Shivaani Jain, Founder, Taggd.


Taggd’ will continue to create opportunities for exclusive home-grown brands. The rare form of i-commerce (influencer commerce) and virtual stores offers its sets to emerging brands while simultaneously targetting home-grown and fledgling young D2C brands and Instagram boutiques. In addition to apparel, it also offers studios, stylists, content, and merchandise for influencers, making it not just a store but an experience. Besides, Taggd will seek to aid influencers in content creation while also easing engagement with consumers.


fact never fades away, and like fact, Taggd is here to stay. And with its new identity, this brand is all set to be the new confront of fact.


About Taggd

Taggd, a venture of Shivaani Jain and Saanchi Jain, is an e-commerce marketplace that displays the collections of India’s home-grown brands at affordable prices. Based in Delhi, the platform was launched in 2015 with a vision to become the fastest home-grown delivery e-retailer brand. The portal caters to the fact aspirations of women in the age group of 25 to 45 years.


The online portal reaches out to 22,000+ pin codes of Metropolitan and Tier 1 cities. Boosting the fact quotient in the market, Taggd has been manifesting designers’ true possible and offering customers a great range of apparel, jewellery, home décor, and kidswear. Delivering to the farthest regions, the platform is catering to consumers across the country and further envisions to reach out to Tier 2 and Tier 3 cities in the near future.


Website Link: www.taggd.com. 

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