Netflix has already began charging users to proportion their accounts

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Netflix is ALREADY charging some viewers to proportion their accounts. Users could be looking at paying between £1.53-£2.30 / $2-$3 additional for two additional profiles, it has been warned.

Netflix indicated it will expand a trial programme it has been running in Chile, Costa Rica and Peru, where subscribers can extend service to another household for a discounted price.

“Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription,” Netflix boss Reed Hastings said, the Wall Street Journal reported. “But as much as I’m a fan of that, I’m a bigger fan of consumer choice.”

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According to The Verve, Hastings admits that introducing an ad-supported tier would be a big change in thinking for the company, saying that he’s historically been “against the complexity of advertising and a big fan of the simplicity of subscription.”

Co-CEO and chief creative officer Ted Sarandos said the company’s weathered downturns before. “They don’t feel great at the moment, but man it feels great to come out on the other side of it, and we know we will come out on the other side,” he said. Hastings additional: “I know it’s disappointing for investors [but] we are really geared up. This is our time to shine. This is our time to get back into investors’ good graces.”

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