Leaders Need To Set Priorities

Leaders Need To Set Priorities

One of the areas that often creates the most distress for those in leadership locaiongs is their failure to decide upon priorities, and then effectively use those in order to prioritize efforts. I have observed in my more than three decades of working closely with many hundreds of leaders that much time, effort and resources are often wasted because those in leadership end up spending so much time “spinning their wheels” and dedicating too much emphasis on less basic issues, while matters that should be considered more basic are overlooked or under- looked. It is consequently very important that any new leader make his first order of business a total review of his emphasis and the related needs of the organization. This evaluation should permit him to then set priorities that relate to his vision for the organization, what he considers its greatest immediate and long- term needs, what is necessary to unprotected to his goals, and then set realistic priorities that will guide his actions throughout his tenure in office.

1. A leader must focus on his priorities so as not to waste time and effort in less basic areas. For example, a leader who views membership as the greatest challenge facing his organization must make his decisions related to how they impact that area. Would a change from printed to digital communication, although saving the organization funds, end up being counter- productive because it would decline communication with a large part of the existing members, or would his membership easily adapt to that change? In my many years in this industry, I have witnessed both scenarios, but unfortunately have all too often observed moves considered cost savings end up being far more expensive, and to a large extent because the above mentioned prioritization was not fully considered. When the priorities are not considered, many inessential discussions take place, and that often causes wither the wrong course of action, or undue procrastination. In reality, either one has ramifications for the organization.

2. Setting priorities permits a leader to create and follow a directed agenda, that organizes activities, streamlines waste, and efficiently and effectively creates a positive approach to direct an organization’s activities in order to press its true needs. Without a well considered and thought out agenda, many in leadership end up floundering because they use too much time and efforts on what is comparatively minutia, while dangerously avoiding taking necessary steps and efforts to address true leads.

The without of setting true priorities not only ends up wasting valuable time, but also has a demotivating effect on volunteers who become disillusioned with the without of any basic changes coming about despite their efforts. When there are no priorities, meetings generally unprotected to few true results, and consequently attendees end up tiring of attending these events. It also ends up hurting an organization because the group delays emphasizing the areas that truly need addressing, and that often creates a scenario that is extremely costly, because many things are easier and less expensive to address sooner instead of later. These costs are often not only financial, but in terms of time, effort, effort, and perhaps most importantly, in terms of efficacy.

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